About Us
As a trusted leader in event fabrics and supplies, Rose Brand has been leading the way for over a century. We offer the largest inventory of theatrical fabrics and production supplies in North America, along with experienced experts to guide you on product selection and custom-manufactured goods. Rose Brand is family-owned and operated, and has always offered the highest-quality products and incredible personal service.
Regardless of whether your next event is in a high school auditorium or a massive arena, Rose Brand is a one-stop shop for all of your stage fabrics and related production needs. That includes custom stage curtains, backdrops, curtain tracks, automation products, paint, tape, flooring, and more.
In business since 1921, we’ve learned a thing or two about the entertainment, event, and display industries. What started as a small, family-run business has grown into a national company employing over 400 people in four locations.
Origins
Over 100 years ago, we opened our doors on the Lower East Side of Manhattan, selling rags. As time went by, we expanded to the sale of theatrical fabrics and developed in-house, custom sewing capabilities. We also began carrying various production supplies and stage hardware. Fast forward to today, and we’re manufacturing custom theatrical and event drapery, backdrops, and virtually anything sewn with fabric for venues that range from high school auditoriums to Radio City Music Hall. Our custom services also include manufacturing curtain systems and technical project management.
Custom Orders Delivered Fast
Our gradual expansion from the small shop on the Lower East Side to the largest provider of soft goods, hardware, and production supplies in our industry has helped us to become experts at fast fulfillment of both stocked items and custom-manufactured products. We now fulfill out of multiple warehouses across the USA. Trust us to deliver quality products and services with quick turnaround.
Rose Brand is your partner in production.
An Industry Leader with a Rock Solid Reputation
Ask around about our reputation. You’ll know you chose the right partner for your production. Our continued growth is the result of the strong relationships we’ve built with you, our customers. Reach out to our expert customer service staff with any questions you might have.
Rose Brand Timeline
1921 - Rose Brand opened its doors, selling rags on the Lower East Side of Manhattan.
1970s - Theatrical Fabrics added to product offering; custom sewing begins.
1986 - First Product Catalog Published.
1995 - Rose Brand West Facility opens in LA.
2004 - Rose Brand West outgrows its space and moves to a bigger facility.
2007 - East Coast Operations moved to Secaucus, NJ. Facility space doubled.
2015 - NJ Facility expanded by 42,000 sq ft.
2015 - George Jacobstein, President, celebrated 40 years with Rose Brand.
2015 - Rose Brand acquired Swag Decor, growing the Florida market for event and decor services.
2016 - Rose Brand celebrated 95 years of business.
2017 - Rose Brand West again outgrew its space and moved to an even larger facility; Rose Brand created Printhead Studio™ Digital Printing.
2018 - Rose Brand acquired Automatic Devices Company.
2019 - Josh Jacobstein took on the role of President, and George Jacobstein took on the role of Board Chair.
Radio City Music Hall 112ft Custom Contour Curtain
